Definition of Public Facing

In an Economy of Knowledge Scarcity

Public facing was defined as being available to the general public. The term refers to any free or paid application or system that the public can access. Also called “customer facing,” information systems often comprise a public-facing component as well as a private side that is available only to the internal staff.

However in an Economy of Knowledge Abundance

“Public Facing” is when an individual/s, group, organization, entity, corporation, or University decides through their procedures, actions, professional responsibilities, and policies to have and encourage better: relationships; interactions; sharing; attention; mobilization; and communication (could be with the help of others) so that they can be reciprocally involved and open to and with the public.

Knowledge, Dissemination, the University, and the Economy of Knowledge Abundance

At some point in time (I hope it will be sooner than later) Universities (those in them) will have to reconsider how they are approaching the public in terms of their values, practices, and ideologies when it comes to knowledge dissemination.

Knowledge dissemination is a phrase that is used ubiquitously across the academic landscape. Originally, knowledge dissemination practices were based on the pre-Knowledge Abundance Economy Era or the Era of Knowledge Scarcity. In the Era of Knowledge Scarcity, Universities were considered by many to be a beacon of knowledge and thus it was imperative that Universities and the individuals in them set up mechanisms to provide knowledge to the public.

As more knowledge was provided and technological acuity increased it prompted the use and development of technological “Knowledge Systems”, (a.k.a. knowledge-based systems) – especially in the context of knowledge management (KM). In this context, a knowledge-base is defined as a collection of complex structured and unstructured information used by a computer system. This term, knowledge base (KB), was originally employed in connection with expert systems (a.k.a. experts).

So, it is not surprising to hear in Academic circles KB being used frequently in this way – “That we, individuals in the University, are contributing to the knowledge base”. Which is an approach that works very well within the context of traditional academic knowledge dissemination practices and ideology.

From an Academic perspective, there is a knowledge base/s and someone in the Academy will add to it. Again, this assumes that knowledge is stable, knowledge is wanted or needed, and that it is valued by the public.

If you are interested and want to read more click here.


Copyright and Citation of Work: Author holds copyright. This is an open access print distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This paper is a work in progress and the author has made modifications to original work.

Citation for Original Work: Thompson, M. (2018). Knowledge and the Problem With the Practice of University Knowledge Dissemination to the Public in the Era of Knowledge Abundance. Authorea Repository. DOI: 10.22541/au.152993669.97084818.


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