Definition of Public Facing

In an Economy of Knowledge Scarcity

Public facing was defined as being available to the general public. The term refers to any free or paid application or system that the public can access. Also called “customer facing,” information systems often comprise a public-facing component as well as a private side that is available only to the internal staff.

However in an Economy of Knowledge Abundance

“Public Facing” is when an individual/s, group, organization, entity, corporation, or University decides through their procedures, actions, professional responsibilities, and policies to have and encourage better: relationships; interactions; sharing; attention; mobilization; and communication (could be with the help of others) so that they can be reciprocally involved and open to and with the public.

What is a Societal Benefit Organization (SBO)?

A Societal Benefit Organization (SBO) is an entity that is a for-benefit, for-society, for-profit, or nonprofit that either generates an earned income but gives top priority to an explicit social and/or societal mission or seeks a social and/or societal benefit without generating income. This approach can be found across a wide range of educational and academic institutions and industries. SBO’s pursue a myriad of important social/societal goals such as facilitating or achieving  broader impacts, facilitating or achieving valorization and knowledge mobilization, and community engagement. SBOs can also focus on several specific activities such as fighting drug addiction, reducing deaths from malaria, producing renewable energy, and reducing poverty.